How To Better Understand Your Users

One of the biggest mistakes I see founders make is relying on aggregate user metrics instead of understanding how any individual users use their product. In my last video, I talked about cohort retention curves and how you can use those to separate groups of users and track what they do over time throughout using your products.

It goes beyond the title with direct discussion of users, user, product, including: In my last video, I talked about cohort retention curves and how you can use those to separate groups of users and track what they do over time throughout using your products.

1. 01Maybe it's sharing a photo if you're building a photo app or listening to a song if you're building a music app or processing an invoice if you're building a B2B invoice processing
2. 02Let's say we're Spotify and we're building a music streaming app and we want to see how our users are using it
3. 03Another thing I can see is a measure of retention