Marketing Is a Lie? The Truth About Branding, AI & Consumer Psychology | Giuseppe Stigliano

Marketing is not about making people want things.

It goes beyond the title with direct discussion of like, it's, know, including: It is about making things people want.

1. 01But there is an opportunity to go beyond transactions and to build meaning
2. 02if I'm driving a certain car wearing it a certain way or if I refuse brands or if I want emerging brands or if I wear a Patagonia I'm telling something about myself to myself and t
3. 03it's the entrepreneur together with the other innovators the marketers who should say hey i think thanks to technology we can meet that need in a different way faster more efficien