Your Ranking Model Is Optimizing the Wrong Thing with Zoe Weil - #780

TikTok is known for getting you to buy things you never knew you wanted. Online retailers would love that kind of impact, but they don't have TikTok's data.

It goes beyond the title with direct discussion of like, know, models, including: Online retailers would love that kind of impact, but they don't have TikTok's data.

1. 01Optimizing for what you can measure is not unique to e-commerce
2. 02They lean on signals that are easy to collect, like a click or a thumbs up, and they optimize for metrics that are easiest to evaluate, like relevance or benchmark accuracy
3. 03If you're building a rag system, a co-pilot, or an agent, you may be making the same bet