Measuring Marketing When AI Makes the Click Disappear - with Gillian Hinkle of Salesforce

Welcome, everyone, to the Emerge AI in Business podcast. Today's guest is Jillian Henkel, Senior Director of Marketing for Demand Generation, Account-Based Marketing and Growth at Salesforce.

It goes beyond the title with direct discussion of really, those, right, including: Today's guest is Jillian Henkel, Senior Director of Marketing for Demand Generation, Account-Based Marketing and Growth at Salesforce.

1. 01Jillian joins Emerge's Matthew DeMello to discuss how marketing teams can adapt as buyers increasingly find answers through AI tools
2. 02She explains how her teams evaluates content, coordinates messaging across channels, and measures conversion as website traffic becomes a less complete picture of brand visibility
3. 03Just a quick note for our audience that the views expressed by Jillian on today's program do not reflect those of Salesforce or its leadership