Closing the Gap Between Commercial Plans and What Happens on the Shelf - with Stephanie Lilley of Reckitt

Welcome, everyone, to the Emerge AI in Business podcast. Stephanie joins Emerge's Daniel Fagella on today's episode to unpack why the gap between a consumer goods company's commercial plan and what is executed in store is so persistent and floor expensive.

It goes beyond the title with direct discussion of like, store, you're, including: Today's guest is Stephanie Lilly, VP of Transformation for Europe at Record.

1. 01Just a quick note for our audience that the views expressed by Stephanie on today's program do not reflect that of Rekit or its leadership
2. 02So, and where you have field teams, you can obviously use people to measure implementation
3. 03Where you have good data, you can use data to measure implementation