Making $$$ as a Marketing Engineer

In this solo episode I explain a role that I call the marketing engineer. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work.

It goes beyond the title with direct discussion of marketing, engineer, system, including: I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months.

1. 01I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds
2. 02Timestamps: 00:00 – Intro 01:46 – The Evolution of Marketing 04:29 – What is a marketing engineer 07:19 – Build the Growth OS 10:18 – Marketing Engineer Tool stack 13:23 – Live Dat
3. 03I build the growth repo first, because it holds the marketing memory of the whole company