Simone Giertz’s journey from robot comedy to high-end design

Simone Giertz evolved from creating intentionally flawed 'robot comedy' to designing functional, aesthetically refined objects that solve everyday problems with empathy and realism. Her design philosophy centers on building for 'our normal day'—not idealized perfection—making room for human messiness. Over a decade of hands-on making has transformed her from a self-taught tinkerer into a product designer who trusts her skills enough to tackle ambitious projects with collaborative teams.

You’ll gain a fresh perspective on how embracing imperfection can fuel innovation and lead to more human-centered design.

1. 01Giertz's early 'useless robots' lowered the barrier to creation, allowing her to build confidence and skill through humor and failure.
2. 02Her current work embraces a philosophy of designing for real human behavior, not aspirational neatness—exemplified by a chair with a rail for half-dirty laundry.
3. 03She transitioned from solo builds to leading collaborative engineering projects, reflecting both increased technical confidence and the scalability of her creative process.