The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

Everybody who starts a business, you have to find your glitch. Look for things, for areas where you have attention from people that nobody else is paying attention to.

It goes beyond the title with direct discussion of like, it's, people, including: Look for things, for areas where you have attention from people that nobody else is paying attention to.

1. 01Sitting in his garage
2. 02Yeah, his garage was full of them
3. 03And you need to go do a partnership with Procter & Gamble or Johnson & Johnson or somebody