I built a $2,000,000,000 business on vibes

First time we did a Super Bowl, let me lay this down for you. Sam, you want to do like an intro real quick?.

It goes beyond the title with direct discussion of like, it's, think, including: We bought the Super Bowl five days before the Super Bowl.

1. 01Little did I know how intense beverage is
2. 02We were confident in what we were building, but it wasn't a guarantee
3. 03How do we truly build a long lasting generational brand with every ounce of every decision that we did down to if we were like, what should be our variety pack at Costco?