The new rules of brand building, with Wieden+Kennedy CEO

The very best founders I know are brilliant at building systems.

It goes beyond the title with direct discussion of like, it's, think, including: They connect teams, they remove bottlenecks, and they eliminate single points of failure.

1. 01The very best founders I know are brilliant at building systems
2. 02And yet, when it comes to their own wealth, most are running a disconnected stack
3. 03global hiring is such a headache when you're building fast but companies like 11 labs are scaling effortlessly with deal they quadrupled their workforce in 2025 without hiring an h