Don't be boring: KCRW's Jennifer Ferro on building a brand people love

Every business hits the same wall the moment your business outgrows the systems that got you here.

It goes beyond the title with direct discussion of like, know, think, including: Spreadsheets everywhere, five different logins, data scattered across entities that don't even talk to each other.

1. 01Enterprises run on realities
2. 02Can I ask you to share a real-world example of a client who came to you after fragmented advice and counsel led to a costly mistake?
3. 03Literally, you are doing the transcription