REI’s secrets to sustaining a beloved brand and touching grass

We've all spent money on something that seemed incredible, but didn't live up to the hype.

It goes beyond the title with direct discussion of really, know, like, including: A kitchen gadget, a car.

1. 01The very best founders I know are brilliant at building systems
2. 02And yet, when it comes to their own wealth, most are running a disconnected stack
3. 03How do we create a long-term sustainable co-op that is healthy, that continues to leverage our strength and our heritage, doesn't lose sight of our mission and values?