Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition

We took a conscious decision to embrace a lot of risk and say, hey, it sounds crazy, but crazy is good because the night is always the darkest before dawn. And you can imagine if you build over 16 years from zero to almost a four billion US dollar brand, you have to have a very, very strong execution engine or it will fall apart in that journey.

It goes beyond the title with direct discussion of it's, shoe, brand, including: And you can imagine if you build over 16 years from zero to almost a four billion US dollar brand, you have to have a very, very strong execution engine or it will fall apart in th.

1. 01And you can imagine if you build over 16 years from zero to almost a four billion US dollar brand, you have to have a very, very strong execution engine or it will fall apart in th
2. 02So it's really an opportunity to build a brand that doesn't have to be ultimately the absolute biggest, but is the most premium brand of the future
3. 03I was out running at the Hudson this morning