NFL Kickoff: the science gets more damning, but the money keeps growing

Hey, folks, Jeff Berman here.

It goes beyond the title with direct discussion of like, sports, players, including: Applications are now open for the Masters of Scale Summit.

1. 01Do you look at the sports business as being like different than covering quotes pure sports stories Or has all sports coverage become about business to some extent Sports business
2. 02So I think the danger in treating these assets like pure assets is that, and this is something that a sports executive, a league executive told me a long time ago, the best franchi
3. 03It strikes many here in Chicago as a leverage play