SIGNAL//SYNTH
Ai

How the founder of Morning Brew built a Claude content machine that never runs out of ideas and never sounds like slop | Alex Lieberman

aired Jul 20, 2026 · 42.0m
Signal
85.8/ 100
Essential
confidence 0.99
Orig47.7
Actn100.0
Dens100.0
Dpth100.0
Clty76.5
Summary

Creating content has afforded me so many opportunities, but I am capped on the amount of time that I can spend creating content every day. And so I've been basically thinking about how can I re-engineer my content process to be AI native or AI assisted.

Why listen

It goes beyond the title with direct discussion of like, content, think, including: And so I've been basically thinking about how can I re-engineer my content process to be AI native or AI assisted.

Key takeaways
  1. 01And it has like a whole scoring system for what it defines as a good content spike, gives it a positive score
  2. 02I'm Clara Vell, product leader and AI obsessive here on a mission to help you build better with these new tools
  3. 03Today, I have Alex Lieberman at 10X, and he's going to show us how he climbs Cringe Mountain, aka builds a content machine at his company by using AI
Best for
listeners looking for a practical AI episode debrief