#430 How to Write Ads That Sell

This book is not written as a personal history, but as a business story.

It goes beyond the title with direct discussion of like, advertising, people, including: I try to confine myself to matters of instructive interest.

1. 01It's probably the most important book ever written on advertising if you factor in who read the book and then what it influenced him to build after that
2. 02Because for my other show that the new show I started last year where I'm actually, you know, having conversations with some of the greatest living founders, a lot of the there's l
3. 03He's arguably the greatest copywriter in history, and he spent more time doing that than anybody else