#421 Jony Ive

I just wanted a soundbite, but he launched into a passionate 20-minute description about his latest work. Design is his passion.

It goes beyond the title with direct discussion of johnny, design, apple, including: I could barely get a word in edgewise.

1. 01I just wanted a soundbite, but he launched into a passionate 20-minute description about his latest work
2. 02It became an exercise to reduce and reduce and reduce, but it makes it easier to build and easier for people to work with
3. 03That is an excerpt from the book that I'm going to talk to you about today, and the one I've read for the second time, which is called Johnny Ive, The Genius Behind Apple's Greates