The CMO is a dying role, says Digitas' Amy Lanzi

Whether it's ordering dinner, booking a ride, or shopping for groceries, we live in a world where we make decisions the moment a need arises.

It goes beyond the title with direct discussion of it's, going, think, including: Whether it's ordering dinner, booking a ride, or shopping for groceries, we live in a world where we make decisions the moment a need arises.

1. 01Uber Advertising helps brands understand the context behind those decisions
2. 02That might sound straightforward, but it was a shocking statement at Cannes, which is where the entire advertising industry gathers every year, drinks rosé, and convinces itself of
3. 03And it magically still needs people, still has the nuance of brands and the marketplace and all of the things that we do to define our partnership